Hi Social Climbers, and happy 2023 to you! God, these past two weeks have just gone ridiculously quickly! I had a lovely relaxing first week of holiday, and then a very, very busy second week of holiday that included a grand tour of family gatherings, wrangling an overtired Mini Mapland, and a 1920s murder mystery…
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Be consistent, be, be consistent! That was my best(ish) cheerleader impression, by the way… In my eight years (for Jaysus, really?!) of working in social media, the most consistent advice that I’ve seen/heard/read is that being consistent will bring you consistent customers. Consistently. One more time? Con-sist-ent. I’ve just had one of those thousand or…
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Sometimes aiming for the shock value for a social media post wildly backfires. I suspect that Burger King were hoping to perhaps recreate the viral effect of Weetabix’s recent tweet, but they missed the mark completely
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Don’t hate me, but how long is a piece of string?!
There isn’t a silver bullet, magic formula, straight up answer for this, I’m afraid – but there are a couple of things you can do:
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Yes, we’ve all seen the resurgence of the instant sales pitch that follows a connection request acceptance (dude, slide away from my DMs).
But how about the repeated sales pitch? It goes a little something like this…
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Recommended Reading for Diversity A one-stop reading list for broadening our understanding of diversity and inclusivity! If there’s a title you think should be added to this list, let me know in the comments, or ping me an email on lauraanne@get-social.media. I’d LOVE to hear your recommendations! Vital Titles Why I’m No Longer Talking to…
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As a business, this could be a really, really tough question. No one wants to be considered racist. That’s a given. It’s an emotionally flammable topic, and of course the first thing we want to do when we hear the r-word is to instantly defend ourselves and our businesses by showing all the ways we’re…
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The last blog I wrote was about avoiding social media faux pas. A couple of days ago, I came across this gem of a comment, and it’s just too close to illustrating my point that really, I’d be selfish not to share it, right? Allow me to introduce you to the wisdom of a person…
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Oh, have there ever been some serious social media clangers shared this week. I get it, it’s really tough for many people out there at the moment. Yes, we all know that this impact will be felt for many months – even years – after the crisis has passed (and it will pass). You’ve probably…
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“What we’ve come to realise as a society is that the tenets of capitalism, that ‘more equals better’, is not going to be better for us as people or for our planet.” Mary Portas: retail is entering a brand-new era Mary Portas is referring to a new attitude to retail commerce as the “Kindness Economy”,…
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