3 Ways to Add Consistency to Your Content

Be consistent, be, be consistent! That was my best(ish) cheerleader impression, by the way… In my eight years (for Jaysus, really?!) of working in social media, the most consistent advice that I’ve seen/heard/read is that being consistent will bring you consistent customers. Consistently.  One more time? Con-sist-ent.  I’ve just had one of those thousand or…

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How long should you spend on social media?

Don’t hate me, but how long is a piece of string?!

There isn’t a silver bullet, magic formula, straight up answer for this, I’m afraid – but there are a couple of things you can do:

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Should my brand get involved with Black Lives Matter?

As a business, this could be a really, really tough question. No one wants to be considered racist. That’s a given. It’s an emotionally flammable topic, and of course the first thing we want to do when we hear the r-word is to instantly defend ourselves and our businesses by showing all the ways we’re…

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How To Avoid A Social Media Faux Pas

Oh, have there ever been some serious social media clangers shared this week. I get it, it’s really tough for many people out there at the moment. Yes, we all know that this impact will be felt for many months – even years – after the crisis has passed (and it will pass). You’ve probably…

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Don’t go breaking my heart (or my wallet)

“What we’ve come to realise as a society is that the tenets of capitalism, that ‘more equals better’, is not going to be better for us as people or for our planet.” Mary Portas: retail is entering a brand-new era Mary Portas is referring to a new attitude to retail commerce as the “Kindness Economy”,…

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