How long should you spend on social media?



Don’t hate me, but how long is a piece of string?!

There isn’t a silver bullet, magic formula, straight up answer for this, I’m afraid – but there are a couple of things you can do:

Make sure that you’re interacting on whichever platform you’re using.

Think of your posts as a solid wall. Not much fun to interact with, really. It might have some nice paint or wallpaper, but you can’t see through it to watch what’s happening past that wall.

Now, think of your interaction on social media as a window in that solid wall. Are you going to stay staring at the solid wall, with its nice paint or wallpaper, or are you going to gravitate to the window, where you can see movement and humans and the odd cat?

You’re going to go to that window, aren’t you?!

It’s much more interesting than looking at a blank wall!

So, when you do spend time on social media, focus on the interactions you’re having. Make sure that you’re liking, commenting and sharing (where appropriate). And when you’re leaving comments, keep them open ended so you can keep a conversation going. Just saying “great post” doesn’t really leave any room for a conversation to blossom.