When you say you ‘don’t see race’, you’re ignoring racism, not helping to solve it.
Read More
Blog
15March Burger King: WLTM a queen. Must have own saucepans. Sometimes aiming for the shock value for a social media… Read More 15February How long should you spend on social media? Don’t hate me, but how long is a piece of… Read More 22October Instagram for Complete Beginners Are you hopelessly lost among perfectly curated…
Read More
How “Colourblindness” is Unhelpful
National Museum of African American History & Culture
The National Museum of African American History & Culture has an entire web page dedicated to starting conversations about race in a sensitive and thoughtful manner
Read More
Should my brand get involved with Black Lives Matter?
As a business, this could be a really, really tough question. No one wants to be considered racist. That’s a given. It’s an emotionally flammable topic, and of course the first thing we want to do when we hear the r-word is to instantly defend ourselves and our businesses by showing all the ways we’re…
Read More
Barf Boy to the Unsolicited Rescue!
The last blog I wrote was about avoiding social media faux pas. A couple of days ago, I came across this gem of a comment, and it’s just too close to illustrating my point that really, I’d be selfish not to share it, right? Allow me to introduce you to the wisdom of a person…
Read More
How To Avoid A Social Media Faux Pas
Oh, have there ever been some serious social media clangers shared this week. I get it, it’s really tough for many people out there at the moment. Yes, we all know that this impact will be felt for many months – even years – after the crisis has passed (and it will pass). You’ve probably…
Read More
Social Media For Startups
Have you recently started a new business? Are you thinking about setting up a new business? Do you have a budding side hustle that you want to promote using social media? Then this workshop is for YOU! In this bump start event, we’ll cover: Where to find your target audience Which platforms you should be…
Read More
Social Media Masterclass
NEXT DATE: TUESDAY 3RD MARCH, 10AM – 5PM If you’re not sure how to best use social media to boost your business, reach more potential clients, and to find those invaluable brand ambassadors, then this workshop is for YOU. By the end of this 1 day workshop, you will walk away with: A content strategy,…
Read More
Don’t go breaking my heart (or my wallet)
“What we’ve come to realise as a society is that the tenets of capitalism, that ‘more equals better’, is not going to be better for us as people or for our planet.” Mary Portas: retail is entering a brand-new era Mary Portas is referring to a new attitude to retail commerce as the “Kindness Economy”,…
Read More
For Pod’s Sake!
🧐 LinkedIn pods – yay or nay? There’s something of a new fashion occurring on LinkedIn at the moment – – pods. A LinkedIn pod is a private group or message thread of people who agree to like, share and promote other pod members’ content, with the aim of beating the LinkedIn algorithm. In theory,…
Read More
Are you Authentically Inauthentic?
If you’ve been anywhere near a social media marketer in the past 12 months, you’ll have noticed that the words authentic, authenticity and genuine have been used so much that actually, they now don’t really mean *anything*. How can you be genuine and authentic on social media if you are using a professional persona? If…
Read More