Social Media Toolkit
Do your posts look more “Blah” than “Oooh”?
If your social media looks like it’s being run by a squirrel that’s done a few too many lines of cocaine, then you’re in the right place.
A Social Media Toolkit is your shortcut to showing up online with clarity, confidence, and consistency, without posting paralysis or overwhelm.
Before we start, we’ll have a good natter about what you want your social media presence to look like, and how you envisage it complementing your business. We’ll discuss your existing audience, who you want to attract and engage with, and your brand guidelines and tone of voice.
This won’t be just another long-winded PDF that you’ll file away somewhere and never look at again. It’s your complete guide to creating strategic and branded content that speaks directly to your audience.
What You’ll Get
Clarity on What Social Media Is For
Understand the real why behind social media and how your target market use it, so you can show up where they already are
Deep Dive Into Your Audience
We’ll help you identify who you want to talk to on social media, what they care about, and how they behave online, so your content resonates and builds trust.
Platform Guidance
Discover which platforms are worth your time (and which aren’t), based on your goals and audience.
Best Practice Guidelines
From algorithms to engagement tips, we break down what works (and what to avoid) on your chosen platforms.
Social Media Audit
We’ll review your current accounts and provide clear, actionable recommendations for improvement.
Content Pillars & What to Post
Never run out of ideas again! We’ll help you define strong content pillars that will shape your posting strategy.
Canva Design Templates
Professional, customisable branded templates for each content pillar, so you can post quickly and stay on-brand, every time.
Hashtag Strategy
Learn the how, what, where and why of hashtags; plus get a bank of recommended hashtags tailored to your business offering.
Caption Writing Guide
Craft captions that capture attention, tell stories, and foster engagement with your audience.
1-2-1 Walkthrough Session
You’ll get a one-hour live session to walk through the Toolkit, ask questions, and get personalised support.
This is for you if . . .
- You’re ready to take your social media seriously, but don’t know where to start.
- You want to show up online with strategy, not guesswork.
- You’re short on time and need tools that actually make things easier.
- You’ve got something amazing to share, and just need the right way to share it.
Show up smarter. Post with purpose. Start turning your content into a powerful business tool.